Festo at the heart of absolute Automation

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Festo is renowned as one of the leading pneumatic automation suppliers. Over the years, the company has also set the pace in both Process and Electric Automation. This is backed by its proven record of reliability and product performance in these industries. Its ability to provide complete solutions has placed Festo at the heart of absolute automation, as very few companies can provide solutions for all three technologies without requiring third-party components. ‘The Heart of absolute Automation’ is also the theme for its 2021 campaign.

Festo is renowned as one of the leading pneumatic automation suppliers. Over the years, the company has also set the pace in both Process and Electric Automation. This is backed by its proven record of reliability and product performance in these industries. Its ability to provide complete solutions has placed Festo at the heart of absolute automation, as very few companies can provide solutions for all three technologies without requiring third-party components. ‘The Heart of Absolute Automation’ is also the theme for its new 2021 campaign.

Tying into this theme, the Festo Process Automation solutions are regarded as the veins that help keep the heart beating. In anatomy, the veins are the channels that provide blood to the heart. This is the same in real-life Festo applications. Its process valves and configurator tools give its customers’ production a seamless and unstoppable media flow. Continuing with this analogy, the global company’s Electric Automation solutions are the conduction system that provides seamless connectivity from the brain to the heart. In industry, these seamless connectivity solutions aim to reduce the complexity of automation tasks from the workpiece to the cloud, making different interfaces simple and easy to handle. Russell Schwulst, Head of Process Automation and Marcus Gericke, Head of Electric Automation, delve more into the unique Festo offerings in these industries.

Campaign Illustrations

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